Innovation isn’t Optional, Do it Confidently 


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Great organizations don’t go into decline because they don’t have smart people or great capabilities


They decline because somewhere along the line they couldn’t get innovations past the gravity of the core business.

And a big reason for that is that people don’t know how to innovate

People don’t know how to innovate – they haven’t been trained nor have a chance to practice


About Us


Discover our Learning Modules 

Short, digestible courses that will give everyone in your organization the chance to learn the language and practices of innovation in a smart, easy to consume format. 

The Program

Company Solutions

Customer Insight Program


Teach your team how to deal with the levels of uncertainty and complexity we are facing today


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Course Overview

6 Learning Modules

$ 720

per participant

  • Access to 6 Mini Courses
  • Video & Text Lessons
  • Downloadable Resources 
  • Community Area 
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Des Dearlove, Co-founder Thinkers50

“Thinkers50 ranks Rita McGrath as one of the best management thinkers in the world, and now you can access her ideas in a highly practical and time efficient way. I was impressed that the lessons are so full of insights, but very compact. I can imagine people doing them in short breaks while at work.” 

Company Solutions

The Discovery Driven Growth Course 


Plan to learn in sequenced steps, eliminating cost and risk as you go

1 Learning Module

$ 120

per participant

  • Access to 1 Mini Course
  • Video & Text Lessons
  • Downloadable Resources 
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Instructor Bio


Rita McGrath, Professor, author and lead instructor for the Creating Customer Insight Course, is one of the world’s foremost experts on strategic growth and change.  She’s distilled lessons from the best that research and practice have to offer into short, curated on-line classes. 


Key Benefits
  • World class, up to date content
  • Easy to access, easy to take
  • Learn on your own schedule
  • Immediately actionable
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 BareBones NPV Tool


Use the discovery driven methodology to simplify and organize your approach
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